{"id":5796,"date":"2021-09-01T12:00:00","date_gmt":"2021-09-01T09:00:00","guid":{"rendered":"https:\/\/www.veridyen.com\/blog\/?p=5796"},"modified":"2021-08-29T21:42:03","modified_gmt":"2021-08-29T18:42:03","slug":"dusuk-butceli-pazarlama-yontemleri","status":"publish","type":"post","link":"https:\/\/www.veridyen.com\/blog\/dusuk-butceli-pazarlama-yontemleri\/","title":{"rendered":"D\u00fc\u015f\u00fck B\u00fct\u00e7eli Pazarlama Y\u00f6ntemleri"},"content":{"rendered":"\n

Hem \u00fclkemizi hem de d\u00fcnyay\u0131 derinden etkileyen pandemi s\u00fcreci, \u00e7al\u0131\u015fma ve ili\u015fki kurma \u015fekillerimize de pazarlama \u015feklimize de k\u00f6kl\u00fc bir de\u011fi\u015fiklik getirdi. K\u00fc\u00e7\u00fck i\u015fletmelerde bu de\u011fi\u015fiklikten pay\u0131n\u0131 alanlar aras\u0131nda. Sosyal mesafe ve baz\u0131 k\u0131s\u0131tlamalar hala devam etti\u011finden dolay\u0131 markalarda tan\u0131t\u0131m ve reklam b\u00fct\u00e7elerinde ciddi d\u00fc\u015f\u00fc\u015fe gitti. Rakamsal olarak ifade etmek gerekirse pandemiden dolay\u0131 yakla\u015f\u0131k 50 milyar dolar reklam pazarlamas\u0131ndan \u00e7ekilmi\u015f oldu.<\/p>\n\n\n\n

Fakat Covid-19 s\u00fcreci reklam pazarlamas\u0131n\u0131 tamamen \u00f6ld\u00fcrmedi, sadece i\u015fletmelerin reklam stratejilerinde daha yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler bulmas\u0131n\u0131 sa\u011flad\u0131. B\u00fcy\u00fck b\u00fct\u00e7eler ve prod\u00fcksiyonlar\u0131n kullan\u0131ld\u0131\u011f\u0131 reklam \u00e7ekimleri yerine daha minimalist, ev ortam\u0131nda \u00e7ekilmi\u015f i\u00e7eriklerin yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rebiliyoruz. \u0130ster k\u00fc\u00e7\u00fck \u00f6l\u00e7ekte bir i\u015fletme ister giri\u015fimci olun pandemi s\u00fcrecinde \u00f6nerece\u011fimiz d\u00fc\u015f\u00fck b\u00fct\u00e7eli tan\u0131t\u0131m trendleri ile birlikte maliyetlerinizi azaltabilirsiniz.<\/p>\n\n\n\n

\"Pazarlama\"<\/figure>\n\n\n\n

Y\u00fcksek b\u00fct\u00e7eli ve b\u00fcy\u00fck prod\u00fcksiyon gerektiren \u00e7ekimler yapabilmek \u015fu anl\u0131k zor, bu nedenle markalar\u0131n tercihi ev tarz\u0131 gibi g\u00f6r\u00fcnen i\u00e7erikler oldu. Normal ya\u015fant\u0131m\u0131zda bu durum \u00e7o\u011fu markay\u0131 basitlik ve kalitesizlik gibi baz\u0131 ele\u015ftiri oklar\u0131n\u0131n hedefine koyabilirdi. Fakat bir Youtube y\u00f6neticisinin aktard\u0131\u011f\u0131na g\u00f6re, bu tarz \u00e7ekilen i\u00e7erikler di\u011fer i\u00e7erikle g\u00f6re daha y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm sa\u011fl\u0131yor. Bu pazarlama y\u00f6ntemi art\u0131k yeni normal haline gelmi\u015f durumda ve Youtube, TikTok, Instagram, Snapchat gibi platformlarda yap\u0131lan i\u00e7erik t\u00fcrleriyle b\u00fcy\u00fck \u00f6l\u00e7ekte benzerlik g\u00f6steriyor. Reklamlar\u0131n ev yap\u0131m\u0131 gibi g\u00f6r\u00fcnmesi samimiyeti artt\u0131r\u0131yor ve izleyenle aras\u0131nda bir ba\u011f kurulmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n

Yeni Pazarlama \u0130pu\u00e7lar\u0131<\/h2>\n\n\n\n

Kendin yap tarz\u0131 i\u00e7eriklerin kullan\u0131c\u0131lar taraf\u0131ndan daha do\u011fal bulundu\u011fu ve reklam izliyormu\u015f gibi hissetmemesine yol a\u00e7mas\u0131 bu tarz i\u00e7eriklerin \u00f6nemini artt\u0131r\u0131yor. Ayr\u0131ca, bu tarz i\u00e7erikler \u00e7ok daha d\u00fc\u015f\u00fck b\u00fct\u00e7elere haz\u0131rlanabiliyor ve k\u00fc\u00e7\u00fck i\u015fletmeler ile giri\u015fimcilerinde sar\u0131labilece\u011fi bir can simidi haline geliyor. Bu y\u00f6ntemle haz\u0131rlad\u0131\u011f\u0131n\u0131z i\u00e7eriklerde dikkat edebilece\u011finiz birka\u00e7 p\u00fcf nokta bulunuyor:<\/p>\n\n\n\n

1.      Arkada\u015f\u0131n\u0131za video g\u00f6nderiyor gibi haz\u0131rlay\u0131n<\/h3>\n\n\n\n

Videolar\u0131n\u0131z\u0131 yay\u0131nlamak amac\u0131yla kullanabilece\u011finiz Tiktok, Instagram, Facebook Live ve Snapchat gibi \u00e7e\u015fitli platformlar pazarlama i\u00e7in bulunuyor. Bu platformlarda yapaca\u011f\u0131n\u0131z payla\u015f\u0131mlarda i\u00e7eri\u011fin samimi olmas\u0131na \u00f6zen g\u00f6sterin. Mint Mobile reklam\u0131nda Ryan Reynolds\u2019un yapt\u0131\u011f\u0131 parodi sunum buna g\u00fczel bir \u00f6rnek olabilir. D\u00fc\u015f\u00fck b\u00fct\u00e7eye sahip bir reklam olmas\u0131na ra\u011fmen \u00e7o\u011fu y\u00fcksek b\u00fct\u00e7eli reklamdan daha dikkat \u00e7ekici duruyor ve izleyiciyi e\u011flendirmeyi ba\u015far\u0131yor. Sizler de ayn\u0131 mantalite ile sosyal medya hikayeleri, g\u00f6nderileri ya da \u00fccretli yay\u0131mlataca\u011f\u0131n\u0131z reklamlar olu\u015fturabilirsiniz. Haz\u0131rlarken sanki videonuzu arkada\u015f\u0131n\u0131za g\u00f6nderiyormu\u015f gibi hayal edin, bu \u00e7ok daha samimi olmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

2.      Kullan\u0131c\u0131 i\u00e7eriklerinden faydalan\u0131n<\/h3>\n\n\n\n

Facebook\u2019un Covid-19 s\u00fcrecinde yay\u0131mlad\u0131\u011f\u0131 \u2018Birbirimizi Bulabilirsek Asla Kaybolmay\u0131z\u2019 isimli reklam\u0131 belki hat\u0131rlars\u0131n\u0131z. Reklam, soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamalar\u0131 s\u0131ras\u0131nda insanlar\u0131n birbiriyle ileti\u015fimi devam ettirmesini sa\u011flayan yollar\u0131 anlat\u0131yor. Reklamda kullan\u0131lan g\u00f6r\u00fcnt\u00fclerin tamam\u0131 ise ger\u00e7ek kullan\u0131c\u0131lardan al\u0131nm\u0131\u015f ve burada da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi ayn\u0131 reklam mantalitesi ile ilerlenmi\u015f ve ortaya \u00e7ok ba\u015far\u0131l\u0131 bir i\u015f \u00e7\u0131kar\u0131lm\u0131\u015f.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

E\u011fer kullan\u0131c\u0131lar\u0131n\u0131zdan markan\u0131z veya i\u015fletmenizle alakal\u0131 b\u00f6yle videolar alma \u015fans\u0131n\u0131z varsa mutlaka bu tarz i\u00e7erikleri kullan\u0131n. E\u011fer bu yoksa \u015fu yollar\u0131 deneyebilirsiniz:<\/p>\n\n\n\n

  • Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n \u00fcr\u00fcn\u00fcn\u00fcz veya i\u015fletmeniz hakk\u0131nda yapt\u0131\u011f\u0131 payla\u015f\u0131mlar\u0131 (hikaye veya g\u00f6rselleri) payla\u015f\u0131n,<\/li>
  • Instagram hesab\u0131n\u0131zda m\u00fc\u015fterilerinizin payla\u015f\u0131mlar\u0131na yer verin,<\/li>
  • M\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fczden al\u0131rken veya i\u015fletmenizde al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 anlardan video i\u00e7erikler haz\u0131rlay\u0131n,<\/li>
  • Facebook ve Instagram gibi sosyal platformlar\u0131nda canl\u0131 yay\u0131nlar yap\u0131n ve m\u00fc\u015fterilerinizden gelen sorular\u0131 cevaplayarak etkile\u015fimi artt\u0131r\u0131n,<\/li>
  • \u0130\u015fletmenizden veya \u00fcr\u00fcnlerinizden memnun kalan m\u00fc\u015fterilerinizle r\u00f6portajlar yaparak bu video i\u00e7erikleri sosyal medya hesaplar\u0131n\u0131zda payla\u015f\u0131n.<\/li><\/ul>\n\n\n\n

    3.      Carpe Diem\u2019i uygulay\u0131n<\/h3>\n\n\n\n

    B\u00fct\u00fcn reklam videolar\u0131n\u0131z\u0131n veya video i\u00e7eriklerinizin kusursuz bir bi\u00e7imde tasarlanm\u0131\u015f olmas\u0131na gerek yok. Bunun yerine anl\u0131k olu\u015fan i\u00e7eriklere de \u015fans verebilirsiniz. Zaten sosyal medyada aktif ve pop\u00fcler olman\u0131n yollar\u0131ndan birisi de bir pazarlama uzman\u0131n\u0131n da s\u00f6yledi\u011fi gibi y\u00f6netebilece\u011finiz kadar say\u0131daki platformda elinizden geldi\u011fince \u00e7ok i\u00e7erik olu\u015fturmakt\u0131r. Bu noktada, h\u0131zl\u0131 ve anl\u0131k olu\u015fturulan i\u00e7eriklerle etkile\u015fim yaratman\u0131z ve markan\u0131z\u0131n de\u011ferini artt\u0131rabilmeniz esas amac\u0131n\u0131zd\u0131r. Fikir olu\u015fturmas\u0131 i\u00e7in a\u015fa\u011f\u0131daki \u00f6nerileri takip edebilirsiniz:<\/p>\n\n\n\n

    • Twitter\u2019da yapt\u0131\u011f\u0131n\u0131z payla\u015f\u0131mlar\u0131n ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc alarak bunlardan e\u011flenceli g\u00f6rseller olu\u015fturmak amac\u0131yla \u0130nstagram Hikayeler k\u0131sm\u0131n\u0131n Olu\u015ftur Modunu kullan\u0131n,<\/li>
    • Sosyal medya hesaplar\u0131n\u0131zda anketler olu\u015fturarak kullan\u0131c\u0131lar\u0131n\u0131z\u0131n d\u00fc\u015f\u00fcncelerini \u00f6\u011frenin ve etkile\u015fim yarat\u0131n,<\/li>
    • Facebook, Instagram, TikTok ve Snapchat \u00fczerinde k\u0131sa videolar payla\u015f\u0131n,<\/li>
    • M\u00fc\u015fterilerinizle foto\u011fraf ve video \u00e7ekinerek sosyal medya hesaplar\u0131n\u0131zda yay\u0131nlay\u0131n -onlar\u0131n da izinlerini alarak tabi ki-.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

      Hem \u00fclkemizi hem de d\u00fcnyay\u0131 derinden etkileyen pandemi s\u00fcreci, \u00e7al\u0131\u015fma ve ili\u015fki kurma \u015fekillerimize de pazarlama \u015feklimize de k\u00f6kl\u00fc bir de\u011fi\u015fiklik getirdi. K\u00fc\u00e7\u00fck i\u015fletmelerde bu de\u011fi\u015fiklikten pay\u0131n\u0131 alanlar aras\u0131nda. Sosyal mesafe ve baz\u0131 k\u0131s\u0131tlamalar hala devam etti\u011finden dolay\u0131 markalarda tan\u0131t\u0131m ve reklam b\u00fct\u00e7elerinde ciddi d\u00fc\u015f\u00fc\u015fe gitti. Rakamsal olarak ifade etmek gerekirse pandemiden dolay\u0131 yakla\u015f\u0131k 50 […]<\/p>\n","protected":false},"author":3,"featured_media":5799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-5796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasil-yapilir"],"views":202,"_links":{"self":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/comments?post=5796"}],"version-history":[{"count":1,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5796\/revisions"}],"predecessor-version":[{"id":5800,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5796\/revisions\/5800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media\/5799"}],"wp:attachment":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media?parent=5796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/categories?post=5796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/tags?post=5796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}