{"id":5836,"date":"2021-09-09T15:06:39","date_gmt":"2021-09-09T12:06:39","guid":{"rendered":"https:\/\/www.veridyen.com\/blog\/?p=5836"},"modified":"2021-09-09T15:06:41","modified_gmt":"2021-09-09T12:06:41","slug":"zayif-icerik-nedir","status":"publish","type":"post","link":"https:\/\/www.veridyen.com\/blog\/zayif-icerik-nedir\/","title":{"rendered":"Zay\u0131f \u0130\u00e7erik Nedir?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Arama motoru optimizasyonunda i\u00e7eri\u011fin ne derece \u00f6nemli oldu\u011funu hepimiz biliyoruz. Zay\u0131f i\u00e7erikler hemen g\u00f6ze \u00e7arpmaktad\u0131r. Kaliteli i\u00e7eri\u011fin hem kullan\u0131c\u0131n\u0131n g\u00f6z\u00fcnde hem de arama motorlar\u0131n\u0131n g\u00f6z\u00fcnde ay\u0131rt edici bir kriter oldu\u011fu kabul edilmi\u015f bir ger\u00e7ek. Kaliteli i\u00e7erik olu\u015fturmak SEO a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli, peki eski zay\u0131f i\u00e7eriklerimizi nas\u0131l analiz edece\u011fiz? Bu sorunun cevab\u0131n\u0131 bulabilmek i\u00e7in \u00f6ncelikle zay\u0131f i\u00e7eri\u011fi anlamam\u0131z gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zay\u0131f \u0130\u00e7erik Nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Arama motorlar\u0131n\u0131n g\u00f6z\u00fcnde katma de\u011feri olmayan i\u00e7erikler zay\u0131f i\u00e7erik olarak adland\u0131r\u0131l\u0131r. Google\u2019\u0131n 2011 y\u0131l\u0131nda yay\u0131nlad\u0131\u011f\u0131 Panda g\u00fcncellemesinden beri, i\u00e7eriklerin kullan\u0131c\u0131 ihtiya\u00e7lar\u0131na cevap verebilmesi \u00e7ok \u00f6nemli bir hale geldi. Google, indekse a\u00e7\u0131k \u015fekilde katma de\u011feri olmayan i\u00e7erik yay\u0131mlayan internet sitelerini cezaland\u0131rarak ya da s\u0131ralamada geri plana atarak kaliteli i\u00e7erik olu\u015fturulmas\u0131 i\u00e7in site sahiplerini te\u015fvik ediyor. Google\u2019a g\u00f6re katma de\u011feri olmayan ya da \u00e7ok az katma de\u011fere sahip olan sayfalar \u015funlard\u0131r:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-zararlari.png\" alt=\"Zay\u0131f i\u00e7erik\" class=\"wp-image-5837\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-zararlari.png 1000w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-zararlari-300x169.png 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-zararlari-768x432.png 768w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-zararlari-322x180.png 322w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Otomatik Olarak Olu\u015fturulmu\u015f \u0130\u00e7erikler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yaz\u0131l\u0131m ya da otomasyon taraf\u0131ndan otomatik olarak olu\u015fturulmu\u015f i\u00e7erikler, Google botlar\u0131 taraf\u0131ndan katma de\u011feri olmayan i\u00e7erik olarak alg\u0131lan\u0131yor. Bu \u015fekilde olu\u015fturulan i\u00e7eriklerde yaz\u0131m ve imla hatalar\u0131na ve anlam bozukluklar\u0131na s\u0131k\u00e7a rastlan\u0131r. Bu da kullan\u0131c\u0131n\u0131n i\u00e7eri\u011fi anlamamas\u0131na ve verim alamamas\u0131na yol a\u00e7ar. Bu i\u00e7erikler Google taraf\u0131ndan kural ihlali olarak de\u011ferlendirilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ba\u011fl\u0131 Kurulu\u015f Sayfalar\u0131<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yorum veya incelemenin bulunmad\u0131\u011f\u0131, affiliate yaparak sat\u0131\u015fa sundu\u011funuz \u00fcr\u00fcnlerinize ait sayfalar katma de\u011feri zay\u0131f sayfalar olarak de\u011ferlendirilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kopya \u0130\u00e7erik<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130lk maddede anlatt\u0131\u011f\u0131m\u0131z otomatik olu\u015fturulan i\u00e7eriklerde, i\u00e7erik \u00f6zg\u00fcnd\u00fcr fakat y\u00fcksek oranda anlam bozuklu\u011fu i\u00e7erir. Kopya i\u00e7erikte ise, anlam do\u011fru \u015fekilde aktar\u0131lm\u0131\u015ft\u0131r fakat i\u00e7erik bir ba\u015fka i\u00e7erikten kopyalanarak olu\u015fturulmu\u015ftur. \u0130\u00e7erik her ne kadar kaliteli olursa olsun, kopyalanarak olu\u015fturulmu\u015fsa Google yine katma de\u011feri olmayan i\u00e7erik olarak alg\u0131layacakt\u0131r. Bu noktada site sahipleri i\u00e7eri\u011fin kalitesi kadar \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fcn de \u00e7ok \u00f6nemli oldu\u011funu anlamal\u0131d\u0131r. \u0130\u00e7eri\u011finiz kalite olarak y\u00fcksek olsa ve kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lasa bile, aranan kriterlerden birisi de \u00f6zg\u00fcnl\u00fckt\u00fcr ve bu i\u00e7erik olu\u015fturulurken dikkat edilmesi gereken en \u00f6nemli noktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">K\u00f6pr\u00fc Sayfalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00f6pr\u00fc olarak kullan\u0131lan -\u00fcye giri\u015f sayfas\u0131 gibi- sayfalar da Google\u2019\u0131n g\u00f6z\u00fcnde katma de\u011feri d\u00fc\u015f\u00fck i\u00e7eriklerdir. Bunun sebebi, sayfada hi\u00e7bir metin veya bilgi olmamas\u0131 sadece ba\u015fka bir sayfaya k\u00f6pr\u00fc i\u015flevini g\u00f6rmesidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arama motoru Google\u2019\u0131n arama sonu\u00e7lar\u0131nda kullan\u0131c\u0131n\u0131n ald\u0131\u011f\u0131 verimi artt\u0131rmak ad\u0131na yapt\u0131\u011f\u0131 \u00e7ekirdek g\u00fcncellemelerinin tarih\u00e7esine bakt\u0131\u011f\u0131m\u0131zda her g\u00fcncelleme sonras\u0131 katma de\u011feri olmayan zay\u0131f i\u00e7eri\u011fe sahip sitelerin s\u0131ralamada gerilere d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ve buna ba\u011fl\u0131 olarak trafik kayb\u0131 ya\u015fad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-nedir-1024x536.png\" alt=\"\" class=\"wp-image-5838\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-nedir-1024x536.png 1024w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-nedir-300x157.png 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-nedir-768x402.png 768w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-zayif-icerik-nedir.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7ekirdek g\u00fcncellemelerinin \u00f6ncelikli amac\u0131 kullan\u0131c\u0131 deneyimini ve arama sonu\u00e7lar\u0131ndaki verimi artt\u0131rmak oldu\u011fu i\u00e7in Google zay\u0131f i\u00e7erikleri saf d\u0131\u015f\u0131 b\u0131rakmakta ve kaliteli i\u00e7eri\u011fi \u00f6d\u00fcllendirmektedir. Bundan dolay\u0131 \u00e7ekirdek g\u00fcncellemelerin birinin ard\u0131ndan s\u0131ralama kay\u0131plar\u0131 ya\u015fayan site sahipleri mutlaka bir i\u00e7erik analizi yapmal\u0131d\u0131r. Bu s\u0131ralama kayb\u0131n\u0131n bir\u00e7ok sebebi olabilece\u011fi gibi i\u00e7erik de s\u0131ralaman\u0131z\u0131 etkileyen fakt\u00f6r olabilir. Google\u2019\u0131n arama departman\u0131nda \u00e7al\u0131\u015fan John Mueller de site otoriteleri olu\u015fturulurken indekste yer alan b\u00fct\u00fcn sayfalar\u0131n tarand\u0131\u011f\u0131n\u0131 ve de\u011ferlendirmeye al\u0131nd\u0131\u011f\u0131n\u0131 s\u00f6ylemi\u015fti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zay\u0131f i\u00e7erik bar\u0131nd\u0131ran sayfalar\u0131n SEO konusunda ne kadar \u00f6nemli oldu\u011funu anlad\u0131ysan\u0131z sitenizdeki zay\u0131f i\u00e7erik sayfalar\u0131n\u0131 nas\u0131l bulaca\u011f\u0131n\u0131z\u0131 da merak ediyorsunuzdur. \u0130\u015fte kullanabilece\u011finiz baz\u0131 ara\u00e7lar:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">cognitiveSeo: Bu arac\u0131n Site Audit sekmesinde bulunan Thin Content isimli arac\u0131 ile sitenizdeki zay\u0131f i\u00e7erikleri tespit edebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Small SEO Tools: Bu sitede bulunan Plagiarism Checker yani \u00f6zg\u00fcnl\u00fck kontrol\u00fc ile yaz\u0131lar\u0131n\u0131z\u0131n \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fc kontrol edebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Screaming Frog: Bu site yard\u0131m\u0131 ile sitenizdeki i\u00e7eriklerin uzunlu\u011funu tespit edebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data\u00b7yze: Bu ara\u00e7 yard\u0131m\u0131 ile i\u00e7eriklerinizin \u00f6zg\u00fcnl\u00fck ve uzunluk kontrollerini yapabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arama motoru optimizasyonunda i\u00e7eri\u011fin ne derece \u00f6nemli oldu\u011funu hepimiz biliyoruz. Zay\u0131f i\u00e7erikler hemen g\u00f6ze \u00e7arpmaktad\u0131r. Kaliteli i\u00e7eri\u011fin hem kullan\u0131c\u0131n\u0131n g\u00f6z\u00fcnde hem de arama motorlar\u0131n\u0131n g\u00f6z\u00fcnde ay\u0131rt edici bir kriter oldu\u011fu kabul edilmi\u015f bir ger\u00e7ek. Kaliteli i\u00e7erik olu\u015fturmak SEO a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli, peki eski zay\u0131f i\u00e7eriklerimizi nas\u0131l analiz edece\u011fiz? Bu sorunun cevab\u0131n\u0131 bulabilmek i\u00e7in \u00f6ncelikle zay\u0131f [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-5836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"views":150,"_links":{"self":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/comments?post=5836"}],"version-history":[{"count":1,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5836\/revisions"}],"predecessor-version":[{"id":5840,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5836\/revisions\/5840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media\/5839"}],"wp:attachment":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media?parent=5836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/categories?post=5836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/tags?post=5836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}