{"id":5900,"date":"2021-09-21T21:52:34","date_gmt":"2021-09-21T18:52:34","guid":{"rendered":"https:\/\/www.veridyen.com\/blog\/?p=5900"},"modified":"2021-09-21T21:53:00","modified_gmt":"2021-09-21T18:53:00","slug":"dijital-pazarlama-uzmani-nedir","status":"publish","type":"post","link":"https:\/\/www.veridyen.com\/blog\/dijital-pazarlama-uzmani-nedir\/","title":{"rendered":"Dijital Pazarlama Uzman\u0131 Nedir?"},"content":{"rendered":"<p>Dijital pazarlama, markalar\u0131n bilinirli\u011fini artt\u0131rmak ve dijital alanda markaya ait bir marka bilinci yaratabilmek ad\u0131na y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131 ifade eder. Dijital pazarlama uzman\u0131 ise bu \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fcten ki\u015fiye denir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5901 size-large\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-nasil-olunur-1024x683.jpeg\" alt=\"\" width=\"1024\" height=\"683\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-nasil-olunur-1024x683.jpeg 1024w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-nasil-olunur-300x200.jpeg 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-nasil-olunur-768x512.jpeg 768w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-nasil-olunur.jpeg 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h1>Dijital Pazarlama Uzman\u0131 Nedir?<\/h1>\n<p>Markan\u0131n hedef kitlesinin belirlenmesi, dijital alanda marka bilinirli\u011finin artt\u0131r\u0131lmas\u0131 gibi \u00e7al\u0131\u015fmalar dijital pazarlama uzman\u0131nca y\u00f6netilir. Dijital pazarlama uzmanl\u0131\u011f\u0131 i\u00e7erisinde kendi alan\u0131yla ilgili \u00e7ok \u00f6nemli teknikler i\u00e7erir ve bu teknik ve detaylar\u0131 \u00f6\u011frenebilmek i\u00e7in bu i\u015fin uzmanlar\u0131ndan e\u011fitim almak gerekebilir.<\/p>\n<p>Dijital pazarlamada, kullan\u0131c\u0131lar ile internet sitesi, e-posta, sosyal medya veya arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131yla ileti\u015fim kurulur ve bu ileti\u015fimle birlikte firman\u0131n sundu\u011fu hizmet veya sat\u0131\u015f\u0131n\u0131 yapt\u0131\u011f\u0131 \u00fcr\u00fcn daha b\u00fcy\u00fck bir kitleye ula\u015ft\u0131r\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131r. Bu \u015fekilde pop\u00fclaritenin ve sat\u0131\u015flar\u0131n artmas\u0131 hedeflenir. Dijital pazarlama uzmanlar\u0131n\u0131n mesleki arac\u0131 internettir. Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere dijital pazarlama, geleneksel pazarlama y\u00f6ntemlerinin aksine dijital ara\u00e7lar ve platformlar kullan\u0131larak yap\u0131l\u0131r. Yani gazetelere ilan vermek, sokaklara afi\u015f ast\u0131rmak yerine internet sitesi ve sosyal medya gibi baz\u0131 platformlar \u00fczerinden hedef kitleye ula\u015f\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131r. Kullan\u0131c\u0131lara sunulan hizmet veya sat\u0131\u015f, ticaretin \u00f6tesinde marka bilinci ve sadakati olu\u015fturma ad\u0131mlar\u0131 olarak de\u011ferlendirilir. Yani sokaktaki bir esnaf ile bir dijital pazarlama uzman\u0131 belli noktalarda ayn\u0131 \u015fekilde d\u00fc\u015f\u00fcnmez. Bir esnaf, sataca\u011f\u0131 \u00fcr\u00fcnle beraber o g\u00fcn veya o ay \u00fczerinde hesaplamalar yaparken dijital pazarlama uzman\u0131 daha uzun bir s\u00fcre\u00e7 tasarlayarak markala\u015fma hedefini d\u00fc\u015f\u00fcn\u00fcr.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5902 size-large\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-hakan-keles-1200x900-1-1024x768.jpeg\" alt=\"\" width=\"1024\" height=\"768\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-hakan-keles-1200x900-1-1024x768.jpeg 1024w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-hakan-keles-1200x900-1-300x225.jpeg 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-hakan-keles-1200x900-1-768x576.jpeg 768w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-uzmani-hakan-keles-1200x900-1.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Dijital Pazarlama Uzman\u0131n\u0131n G\u00f6revleri<\/h2>\n<ul>\n<li>Dijital Pazarlama Uzman\u0131, dijital d\u00fcnyada ya\u015fanan geli\u015fmeleri ve trendleri yak\u0131ndan takip eder ve bu yeniliklerden sonu\u00e7lar \u00e7\u0131kar\u0131r. \u00c7\u0131kard\u0131\u011f\u0131 sonu\u00e7lar\u0131, hizmet verdi\u011fi markan\u0131n yarar\u0131na nas\u0131l uygulayabilece\u011fini d\u00fc\u015f\u00fcn\u00fcr.<\/li>\n<li>Dinamik bir ki\u015fili\u011fe sahip olmas\u0131 ve kendini s\u00fcrekli olarak geli\u015ftirmesi gerekir.<\/li>\n<li>Sosyal medyay\u0131, markan\u0131n tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 artt\u0131rmada en iyi \u015fekilde kullanmal\u0131d\u0131r.<\/li>\n<li>E-posta yoluyla pazarlama, SEM, SEO, mobil pazarlama ve analiz metrikleri hakk\u0131nda bilgi sahibi olmal\u0131d\u0131r ve bu bilgileri markan\u0131n yarar\u0131na olacak \u015fekilde kullanmal\u0131d\u0131r.<\/li>\n<li>Dijital pazarlama konusunda yeni stratejiler geli\u015ftirmelidir.<\/li>\n<li>En do\u011fru hedef kitlesini bularak markan\u0131n de\u011ferleri ve \u00fcr\u00fcnleriyle tan\u0131\u015ft\u0131rmal\u0131d\u0131r.<\/li>\n<li>Kriz anlar\u0131n\u0131 iyi y\u00f6netebilmeli ve markan\u0131n dijital pazarlama stratejilerini krizi \u00e7\u00f6zecek \u015fekilde g\u00fcncelleyebilmelidir.<\/li>\n<li>Markan\u0131n dijital alanda rakiplerinden daha ba\u015far\u0131l\u0131 olabilmesi i\u00e7in \u00e7al\u0131\u015fmalar yapmal\u0131, veri toplamal\u0131 ve bu verileri do\u011fru analiz edebilmelidir.<\/li>\n<\/ul>\n<h2>Dijital Pazarlama Uzman\u0131 Olman\u0131n Avantajlar\u0131<\/h2>\n<p>Dijital pazarlama konusunda uzman olarak \u00e7al\u0131\u015fman\u0131n di\u011fer baz\u0131 mesleklere g\u00f6re \u00f6ne \u00e7\u0131kan avantajlar\u0131 vard\u0131r. Bu avantajlar \u015funlard\u0131r:<\/p>\n<ul>\n<li>Freelance olarak veya bir ajans b\u00fcnyesinde \u00e7al\u0131\u015fabilirsiniz.<\/li>\n<li>Dijital hizmetler g\u00fcn\u00fcm\u00fczde \u00e7ok pop\u00fcler hale geldi\u011fi i\u00e7in i\u015f bulma konusunda biraz daha avantajl\u0131 say\u0131l\u0131rs\u0131n\u0131z.<\/li>\n<li>Maa\u015f olarak tatmin edici rakamlara ula\u015f\u0131labilir.<\/li>\n<li>\u0130leti\u015fim yetene\u011finiz g\u00fc\u00e7lenir.<\/li>\n<li>\u00c7al\u0131\u015f\u0131lan b\u00fcy\u00fck firmalar ve \u015firketler arac\u0131l\u0131\u011f\u0131 ile sekt\u00f6rde \u00f6nemli insanlarla tan\u0131\u015f\u0131r ve kendinize ciddi bir network kurars\u0131n\u0131z.<\/li>\n<li>Bilgi payla\u015f\u0131m\u0131 ve g\u00fcndelik takip ile alandaki bilgi ve tecr\u00fcbenizi artt\u0131r\u0131rs\u0131n\u0131z.<\/li>\n<li>Kendi internet projeleriniz varsa, kazand\u0131\u011f\u0131n\u0131z deneyimleri orada da uygulayabilirsiniz.<\/li>\n<li>\u00d6\u011frenilmesi i\u00e7in mutlaka \u00fcniversite mezunu olman\u0131za gerek olmayan teknikleri vard\u0131r. Bu teknikleri ve i\u015fin detaylar\u0131n\u0131 online e\u011fitim ile veya kendi kendinize ara\u015ft\u0131rma yaparak da \u00f6\u011frenebilirsiniz.<\/li>\n<li>Tek bir marka ile \u00e7al\u0131\u015fma zorunlulu\u011funuz yoktur. Birden fazla markaya hizmet vererek hem deneyim anlam\u0131nda kendinizi geli\u015ftirirsiniz hem de tek bir noktada tak\u0131l\u0131p kalmam\u0131\u015f olursunuz.<\/li>\n<\/ul>\n<p>Bu avantajlar\u0131n\u0131n yan\u0131nda m\u00fc\u015fteriyle ileti\u015fimde ya\u015fanan zorluklar, m\u00fc\u015fterilerin baz\u0131 konularda s\u00fcrekli revize istemesi, projeye ba\u011fl\u0131 olarak ekstra \u00e7al\u0131\u015fma saatlerinin bulunmas\u0131, s\u00fcrekli raporlama yap\u0131lmas\u0131 ve \u00e7ok y\u00f6nl\u00fc ara\u015ft\u0131rma ve \u00e7al\u0131\u015fma s\u00fcre\u00e7lerini gerektirmesi gibi konularda dezavantajlar\u0131n\u0131 olu\u015fturur.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama, markalar\u0131n bilinirli\u011fini artt\u0131rmak ve dijital alanda markaya ait bir marka bilinci yaratabilmek ad\u0131na y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131 ifade eder. Dijital pazarlama uzman\u0131 ise bu \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fcten ki\u015fiye denir. Dijital Pazarlama Uzman\u0131 Nedir? Markan\u0131n hedef kitlesinin belirlenmesi, dijital alanda marka bilinirli\u011finin artt\u0131r\u0131lmas\u0131 gibi \u00e7al\u0131\u015fmalar dijital pazarlama uzman\u0131nca y\u00f6netilir. Dijital pazarlama uzmanl\u0131\u011f\u0131 i\u00e7erisinde kendi alan\u0131yla ilgili \u00e7ok [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[314,313,315],"class_list":["post-5900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir","tag-dijital-pazarlama","tag-dijital-pazarlama-uzmani","tag-dijital-pazarlama-uzmani-kimdir"],"views":520,"_links":{"self":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/comments?post=5900"}],"version-history":[{"count":1,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5900\/revisions"}],"predecessor-version":[{"id":5904,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5900\/revisions\/5904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media\/5902"}],"wp:attachment":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media?parent=5900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/categories?post=5900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/tags?post=5900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}