{"id":5906,"date":"2021-09-22T10:04:10","date_gmt":"2021-09-22T07:04:10","guid":{"rendered":"https:\/\/www.veridyen.com\/blog\/?p=5906"},"modified":"2021-09-21T22:11:26","modified_gmt":"2021-09-21T19:11:26","slug":"dijital-pazarlama","status":"publish","type":"post","link":"https:\/\/www.veridyen.com\/blog\/dijital-pazarlama\/","title":{"rendered":"Dijital Pazarlamada Kullan\u0131lan \u00dccretsiz Ara\u00e7lar"},"content":{"rendered":"<p>D\u00fcnya n\u00fcfusunun yar\u0131s\u0131ndan fazlas\u0131 dijital d\u00fcnyada yer al\u0131yor ve bunca insan\u0131n dijital platformlar\u0131 kullanmas\u0131 sebebiyle dijital pazarlama da olduk\u00e7a \u00f6nemli hale geldi. Bundan dolay\u0131 her sekt\u00f6r dijital d\u00fcnyada daha fazla pay sahibi olarak tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 ve ticaret hacmini artt\u0131rmak istiyor. Dijital d\u00fcnyada etkili olmak isteyen herkes do\u011fru dijital pazarlama stratejileri ile ilerlemeli ve bu s\u00fcre\u00e7 bir tercihten ziyade art\u0131k bir zorunluluk oldu.<\/p>\n<p>&nbsp;<\/p>\n<p>Farkl\u0131 bir\u00e7ok kolda i\u015flem gerektiren bir alan olan dijital pazarlamada, yapaca\u011f\u0131n\u0131z i\u015flerden en y\u00fcksek verimi alabilmeniz i\u00e7in do\u011fru analizler ve stratejiler yapman\u0131z gerekir. Bu analizlerde de baz\u0131 \u00e7evrimi\u00e7i ara\u00e7lar\u0131 kullanabilirsiniz. Dijital pazarlama konusunda size yard\u0131mc\u0131 olacak hem \u00fccretli hem de \u00fccretsiz bir\u00e7ok ara\u00e7 bulunur ve biz bu yaz\u0131m\u0131zda bu i\u015fe b\u00fct\u00e7e ay\u0131rmayan okuyucular i\u00e7in kullanabilecekleri \u00fccretsiz dijital pazarlama ara\u00e7lar\u0131n\u0131 listeledik.<\/p>\n<p>Yukar\u0131da da de\u011findi\u011fimiz \u00fczere dijital pazarlama stratejileri bir\u00e7ok alanda i\u015flem yap\u0131lmas\u0131n\u0131 gerektiriyor ve bu geni\u015f a\u011f i\u00e7erisinde en faydal\u0131 ara\u00e7lar kullan\u0131larak i\u015flem yap\u0131lmal\u0131d\u0131r. Bu ara\u00e7lar kullan\u0131larak etkili stratejiler kurulabilir. Dijital pazarlama alan\u0131nda i\u015flem yapman\u0131z\u0131 gerektiren en \u00f6nemli alanlar\u0131 \u015fu \u015fekilde ay\u0131rmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5907 size-large\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-digital-marketing-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-digital-marketing-1024x576.jpeg 1024w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-digital-marketing-300x169.jpeg 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-digital-marketing-768x432.jpeg 768w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-digital-marketing-1536x864.jpeg 1536w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-digital-marketing-322x180.jpeg 322w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-digital-marketing.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li>Sosyal medya pazarlamas\u0131,<\/li>\n<li>SEO,<\/li>\n<li>\u0130nternet Reklamc\u0131l\u0131\u011f\u0131,<\/li>\n<li>Video pazarlama,<\/li>\n<li>\u0130\u00e7erik pazarlama.<\/li>\n<\/ul>\n<p>Yukar\u0131da maddelere ayr\u0131lan alanlar\u0131n hepsinde ba\u015far\u0131l\u0131 sonu\u00e7lar almak istiyorsan\u0131z baz\u0131 ara\u00e7lardan yard\u0131m alman\u0131z mutlaka gerekmektedir. \u00d6zellikle de SEO konusunda yard\u0131mc\u0131 ara\u00e7lar kullan\u0131lmadan i\u015flem yapmak ve verimli sonu\u00e7lar alabilmek neredeyse imkans\u0131zd\u0131r. Bu nedenle \u00fccretsiz dijital pazarlama ara\u00e7lar\u0131 listemizi incelemenizi \u00f6neririz. \u0130\u015fte o ara\u00e7lar:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5908 size-full\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-danismanligi.png\" alt=\"\" width=\"1000\" height=\"1000\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-danismanligi.png 1000w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-danismanligi-300x300.png 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-danismanligi-150x150.png 150w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama-danismanligi-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h1>Google Mobil Uyumluluk Testi<\/h1>\n<p>Bu ara\u00e7lar aras\u0131nda ilk s\u0131rada Google\u2019\u0131n sitelerin mobil uyumlulu\u011funu \u00f6l\u00e7en arac\u0131 bulunuyor. Mobil cihazlardan internet kullan\u0131m\u0131 masa\u00fcst\u00fc ve di\u011fer cihazlara g\u00f6re daha fazla ve bu da art\u0131k internet sitelerinin mobil uyumlu olmas\u0131n\u0131n bir \u015fart oldu\u011funu g\u00f6steriyor bizlere. Sizlerde kullan\u0131c\u0131 olarak internette gezinirken baz\u0131 internet sitelerinin mobil deste\u011fi olmad\u0131\u011f\u0131n\u0131 ve mobil cihazlarda da masa\u00fcst\u00fc versiyonunu g\u00f6sterdi\u011fine \u015fahit olmu\u015fsunuzdur.\u00a0 Bu durum sizi ne kadar rahats\u0131z etmekteyse di\u011fer kullan\u0131c\u0131lar\u0131 da o kadar rahats\u0131z etmektedir. Bu sebeple, internet siteniz mutlaka mobil uyumlu olmal\u0131d\u0131r. \u0130nternet sitenizin mobil uyumlulu\u011funu \u00f6l\u00e7erken Google Mobil Uyumluluk Testi arac\u0131n\u0131 kullanabilirsiniz.<\/p>\n<h2>PageSpeed Insights<\/h2>\n<p>PageSpeed Insights arac\u0131 internet sitenizin masa\u00fcst\u00fc ve mobil cihazlardan girildi\u011finde ne kadar s\u00fcrede a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steren, internet sitenizin h\u0131z\u0131n\u0131 \u00f6l\u00e7en bir ara\u00e7t\u0131r. \u0130nternet sitesinin h\u0131z\u0131n\u0131n en \u00f6nemli 3 SEO kriterinden birisi oldu\u011fu g\u00fcn\u00fcm\u00fczde site h\u0131z\u0131na \u00f6nem vermemek demek arama motorlar\u0131nda kaybolmay\u0131 g\u00f6ze almak demektir. Bu y\u00fczden, bu arac\u0131 kullanarak internet sitenizin h\u0131z\u0131n\u0131 \u00f6l\u00e7meli ve gerekli optimizasyonlar\u0131 yapmal\u0131s\u0131n\u0131z.<\/p>\n<p>PageSpeed Insights, yapt\u0131\u011f\u0131n\u0131z test sonucunda size skor vermektedir ve bu skorlar sitenizin h\u0131z\u0131n\u0131 g\u00f6steren de\u011ferlerdir. E\u011fer sitenizin h\u0131z\u0131 i\u00e7in 90 ila 100 aras\u0131nda bir skor ortaya \u00e7\u0131km\u0131\u015fsa, bu internet sitenizin h\u0131zl\u0131 a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6sterir. 50 ila 90 aras\u0131ndaki skorlar ortalama h\u0131zda a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 ve 50\u2019den daha d\u00fc\u015f\u00fck skorlarda sitenizin yava\u015f a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 i\u015faret etmektedir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5909 size-full\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama1.jpeg\" alt=\"\" width=\"1000\" height=\"820\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama1.jpeg 1000w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama1-300x246.jpeg 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-dijital-pazarlama1-768x630.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Google Analytics<\/h2>\n<p>Bu ara\u00e7la beraber internet sitenizin trafi\u011fi konusunda detayl\u0131 metrikler g\u00f6rebilirsiniz. Google\u2019\u0131n trafik analiz arac\u0131 olan bu ara\u00e7la birlikte, sitenize g\u00fcnl\u00fck ka\u00e7 ki\u015fi girdi\u011fi, hangi \u015fehir ve \u00fclkeden, hangi zaman diliminde giri\u015f yap\u0131ld\u0131\u011f\u0131 detayl\u0131 olarak g\u00f6r\u00fclebilir. \u0130nternet sitenizde o an ka\u00e7 ki\u015finin bulundu\u011funu da g\u00f6steren Google Analytics sayesinde kullan\u0131c\u0131lar\u0131n\u0131z\u0131n hangi i\u00e7eri\u011finizi daha \u00e7ok okudu\u011funu g\u00f6rerek gelece\u011fe y\u00f6nelik i\u00e7erik stratejileri kurabilirsiniz. Mobil uygulamas\u0131 da bulunan Google Analytics basit ve kullan\u0131c\u0131 dostu bir ara y\u00fcze sahiptir ve teknik bilgisi olmayanlar\u0131n dahi kullanabilece\u011fi bir ara\u00e7t\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya n\u00fcfusunun yar\u0131s\u0131ndan fazlas\u0131 dijital d\u00fcnyada yer al\u0131yor ve bunca insan\u0131n dijital platformlar\u0131 kullanmas\u0131 sebebiyle dijital pazarlama da olduk\u00e7a \u00f6nemli hale geldi. Bundan dolay\u0131 her sekt\u00f6r dijital d\u00fcnyada daha fazla pay sahibi olarak tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131 ve ticaret hacmini artt\u0131rmak istiyor. Dijital d\u00fcnyada etkili olmak isteyen herkes do\u011fru dijital pazarlama stratejileri ile ilerlemeli ve bu s\u00fcre\u00e7 bir [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[314,318,316,317],"class_list":["post-5906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-dijital-pazarlama","tag-dijital-pazarlama-araclari","tag-dijital-pazarlamada-kullanilan-ucretsiz-araclar","tag-ucretsiz-araclar"],"views":197,"_links":{"self":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/comments?post=5906"}],"version-history":[{"count":1,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5906\/revisions"}],"predecessor-version":[{"id":5910,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5906\/revisions\/5910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media\/5909"}],"wp:attachment":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media?parent=5906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/categories?post=5906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/tags?post=5906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}