{"id":5955,"date":"2021-09-23T17:10:40","date_gmt":"2021-09-23T14:10:40","guid":{"rendered":"https:\/\/www.veridyen.com\/blog\/?p=5955"},"modified":"2021-09-21T23:14:24","modified_gmt":"2021-09-21T20:14:24","slug":"facebook-pixel-nedir","status":"publish","type":"post","link":"https:\/\/www.veridyen.com\/blog\/facebook-pixel-nedir\/","title":{"rendered":"Facebook Pixel Nedir?"},"content":{"rendered":"<p>Facebook Pixel, Instagram ve Facebook \u00fczerinden yay\u0131mlanan reklamlarda y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm alabilmek amac\u0131yla kullan\u0131lan bir takip kodu olarak tan\u0131mlanabilir. Reklam Y\u00f6neticisi panelinden ald\u0131\u011f\u0131n\u0131z bu kodu internet sitenizde aktifle\u015ftirdi\u011finiz zaman bu kaynaklardan sitenize gelen trafi\u011fin davran\u0131\u015flar\u0131n\u0131 g\u00f6rebilme f\u0131rsat\u0131 bulursunuz. Bu da Instagram ve Facebook \u00fczerinden verilen reklamlarda daha y\u00fcksek verim al\u0131nmas\u0131 anlam\u0131na gelir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5956 size-large\" src=\"https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-3-steps-1024x508.jpeg\" alt=\"\" width=\"1024\" height=\"508\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-3-steps-1024x508.jpeg 1024w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-3-steps-300x149.jpeg 300w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-3-steps-768x381.jpeg 768w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-3-steps.jpeg 1411w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h1>Facebook Pixel Nedir?<\/h1>\n<p>\u0130nternet sitenize Facebook Pixel kodunu ekledikten sonra yapaca\u011f\u0131n\u0131z baz\u0131 d\u00fczenlemelerle Facebook ve Instagram \u00fczerinden gelen \u00fccretli trafi\u011fi daha iyi analiz edebilecek ve reklamlar\u0131n\u0131z i\u00e7in yeni stratejiler olu\u015fturabileceksiniz. Bu kod sayesinde reklamlardan sitenize gelen ziyaret\u00e7ilerin sat\u0131n alma, ara\u015ft\u0131rma gibi t\u00fcm davran\u0131\u015flar\u0131n\u0131 g\u00f6rebileceksiniz. \u0130nternet sitenize Facebook Pixel kodunu kurabilmek i\u00e7in Facebook Reklam Y\u00f6neticisi \u00fczerinden kod alman\u0131z gerekiyor.<\/p>\n<p>Dijital pazarlama ve reklamc\u0131l\u0131k alan\u0131nda faaliyet g\u00f6steren bir\u00e7ok kurumsal firma ya da ki\u015fi Facebook Pixel\u2019i kullan\u0131yor. Reklam \u00fczerinden gelen ziyaret\u00e7iler \u00fczerinde detayl\u0131 bir analiz yapman\u0131z\u0131 sa\u011flayan bu ara\u00e7 sayesinde, reklam stratejileri olu\u015fturulabiliyor ve reklam maliyetleri d\u00fc\u015f\u00fcr\u00fclebiliyor. Kurulum sonras\u0131nda site i\u00e7erisinde yap\u0131lan aktiviteleri kaydederek size sunmas\u0131 da hem sizin kendi \u00fczerinizde bir analiz yapman\u0131z\u0131 hem de kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 \u00f6l\u00e7menizi kolayla\u015ft\u0131r\u0131yor. Facebook Olay Kurulum Arac\u0131 yard\u0131m\u0131yla \u015fu bilgilerin takip edilmesini sa\u011flayabilirsiniz:<\/p>\n<ul>\n<li>Site i\u00e7i arama i\u015flemleri,<\/li>\n<li>Sayfa g\u00f6r\u00fcnt\u00fclenme say\u0131lar\u0131,<\/li>\n<li>Sat\u0131n almalar,<\/li>\n<li>\u00d6deme ba\u015flatma i\u015flemleri,<\/li>\n<li>\u00d6deme tamamlama i\u015flemleri,<\/li>\n<li>Deneme Kay\u0131tlar\u0131.<\/li>\n<\/ul>\n<p>Facebook Pixel arac\u0131l\u0131\u011f\u0131yla yukar\u0131da say\u0131lan t\u00fcm aktiviteleri takip edebilirsiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5958 size-large\" src=\"https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel5-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel5-1024x576.jpeg 1024w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel5-300x169.jpeg 300w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel5-768x432.jpeg 768w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel5-1536x864.jpeg 1536w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel5-322x180.jpeg 322w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel5.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Facebook Pixel\u2019i kullanmaya ba\u015flamak i\u00e7in izlemeniz gereken ad\u0131mlar \u015funlard\u0131r:<\/p>\n<ul>\n<li>Facebook Business Suite sekmesinde yer alan Etkinlik Y\u00f6neticisi k\u0131sm\u0131n\u0131 a\u00e7\u0131n<\/li>\n<li>Bu k\u0131s\u0131mda ye\u015fil art\u0131 i\u015fareti bulunan Veri Kaynaklar\u0131n\u0131 Ba\u011fla se\u00e7ene\u011fini se\u00e7in. Ard\u0131ndan kaynak olarak Web se\u00e7ene\u011fine t\u0131klay\u0131n<\/li>\n<li>Facebook Pixel\u2019i ba\u011flant\u0131 y\u00f6ntemi olarak se\u00e7in<\/li>\n<li>Se\u00e7ilen Pixel i\u00e7in bir isim belirleyin<\/li>\n<li>\u0130nternet sitenizin adresini kolay kurulum i\u00e7in girin<\/li>\n<li>Devam se\u00e7ene\u011fine t\u0131klayarak Pixel\u2019i olu\u015fturun.<\/li>\n<\/ul>\n<p>Pixel kullan\u0131m\u0131nda \u00e7ok daha verimli sonu\u00e7lar alabilmek ad\u0131na \u015funlar\u0131 uygulayabilirsiniz:<\/p>\n<ul>\n<li>Ba\u015ftan sona bir pazarlama kampanyas\u0131 geli\u015ftirin.<\/li>\n<li>Trafik verileri ve t\u0131klamalar\u0131 d\u00fczenli olarak kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/li>\n<li>Elde etti\u011finiz verilere uygun hedef kitleler olu\u015fturun.<\/li>\n<li>Kullanmad\u0131\u011f\u0131n\u0131z zamanlarda Pixel\u2019i kapatmamaya \u00e7al\u0131\u015f\u0131n.<\/li>\n<li>Geli\u015ftirmi\u015f e\u015fle\u015ftirme se\u00e7ene\u011fini aktif ederek daha detayl\u0131 ve do\u011fru veriler al\u0131n.<\/li>\n<li>Kitlenizin davran\u0131\u015flar\u0131n\u0131 iyi analiz ederek uygun s\u0131n\u0131fland\u0131rmalar yap\u0131n.<\/li>\n<li>Platformlar aras\u0131 farkl\u0131l\u0131klar\u0131 do\u011fru analiz etmeye \u00e7al\u0131\u015f\u0131n.<\/li>\n<\/ul>\n<h2>Facebook Pixel&#8217;i Kullanman\u0131n Avantajlar\u0131<\/h2>\n<p>Dijital pazarlama konusunda \u00e7ok b\u00fcy\u00fck bir yenilik olan Facebook Pixel, hem reklamlardan gelen trafi\u011fi analiz etme hem de reklam d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc artt\u0131rma konusunda \u00e7ok yararl\u0131 bir ara\u00e7. Reklamlara harcanan maliyetleri azaltabilmek ad\u0131na yapaca\u011f\u0131n\u0131z analizlerde \u00e7ok \u00f6nemli verileri Facebook Pixel arac\u0131l\u0131\u011f\u0131yla \u00f6\u011frenebiliyorsunuz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5957 size-large\" src=\"https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-nedir-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-nedir-1024x576.png 1024w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-nedir-300x169.png 300w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-nedir-768x432.png 768w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-nedir-322x180.png 322w, https:\/\/www.veridyen.com\/blog-files\/2021\/09\/veridyen-blog-facebook-pixel-nedir.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u0130nternet siteniz \u00fczerinden al\u0131\u015fveri\u015f yapan ya da i\u00e7eriklerinizi okuyan ziyaret\u00e7ilerin hangi \u00fcr\u00fcne daha \u00e7ok bakt\u0131\u011f\u0131 ve sat\u0131n ald\u0131\u011f\u0131 ya da hangi i\u00e7eri\u011finize daha \u00e7ok ilgi g\u00f6sterdi\u011fi gibi verileri Pixel sayesinde toplayabilirsiniz. Bu \u015fekilde en \u00e7ok g\u00f6r\u00fcnt\u00fclenen i\u00e7eri\u011finiz veya \u00fcr\u00fcn\u00fcn\u00fcz \u00fczerinden farkl\u0131 reklam stratejileri olu\u015fturabilirsiniz. Facebook Pixel\u2019in ba\u015fka bir avantaj\u0131 da Facebook ve Instagram \u00fczerinden gelen trafi\u011fin davran\u0131\u015f \u00f6l\u00e7\u00fcm\u00fcn\u00fc en do\u011fru yapan platform olmas\u0131d\u0131r \u00e7\u00fcnk\u00fc do\u011frudan Facebook taraf\u0131ndan kullan\u0131c\u0131lara sunulmaktad\u0131r. Baz\u0131 di\u011fer trafik saya\u00e7lar\u0131nda, gelen trafi\u011fin hatal\u0131 hesaplanmas\u0131 ve do\u011fru kategorize edilememesi gibi baz\u0131 sorunlar\u0131 g\u00f6r\u00fcr\u00fcz. Facebook Pixel bu konuda di\u011fer b\u00fct\u00fcn trafik saya\u00e7lar\u0131na g\u00f6re daha avantajl\u0131 duruyor.<\/p>\n<p>E\u011fer Facebook ve Instagram \u00fczerinden internet siteniz i\u00e7in reklam kampanyalar\u0131 olu\u015fturuyorsan\u0131z mutlaka Facebook Pixel kodunu sitenize eklemeli ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmelisiniz. Bu konuda Facebook Pixel adeta bir sosyal medya analiti\u011fi olarak \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Pixel, Instagram ve Facebook \u00fczerinden yay\u0131mlanan reklamlarda y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm alabilmek amac\u0131yla kullan\u0131lan bir takip kodu olarak tan\u0131mlanabilir. Reklam Y\u00f6neticisi panelinden ald\u0131\u011f\u0131n\u0131z bu kodu internet sitenizde aktifle\u015ftirdi\u011finiz zaman bu kaynaklardan sitenize gelen trafi\u011fin davran\u0131\u015flar\u0131n\u0131 g\u00f6rebilme f\u0131rsat\u0131 bulursunuz. Bu da Instagram ve Facebook \u00fczerinden verilen reklamlarda daha y\u00fcksek verim al\u0131nmas\u0131 anlam\u0131na gelir. Facebook Pixel Nedir? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[345,344,284,346],"class_list":["post-5955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir","tag-facebook","tag-facebook-pixel","tag-instagram","tag-pixel"],"views":378,"_links":{"self":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/comments?post=5955"}],"version-history":[{"count":1,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5955\/revisions"}],"predecessor-version":[{"id":5959,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/5955\/revisions\/5959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media\/5958"}],"wp:attachment":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media?parent=5955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/categories?post=5955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/tags?post=5955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}