{"id":6082,"date":"2021-09-29T09:29:01","date_gmt":"2021-09-29T06:29:01","guid":{"rendered":"https:\/\/www.veridyen.com\/blog\/?p=6082"},"modified":"2021-10-14T13:27:53","modified_gmt":"2021-10-14T10:27:53","slug":"featured-snippets-nedir","status":"publish","type":"post","link":"https:\/\/www.veridyen.com\/blog\/featured-snippets-nedir\/","title":{"rendered":"Featured Snippets Nedir?"},"content":{"rendered":"

Google arama sonu\u00e7lar\u0131ndaki yap\u0131s\u0131n\u0131 s\u00fcrekli olarak de\u011fi\u015ftiriyor. Kullan\u0131c\u0131lar, arama sonu\u00e7lar\u0131nda genel \u015fablonda yap\u0131lan de\u011fi\u015fikli\u011fi, zengin i\u00e7erik sonu\u00e7lar\u0131, yaz\u0131 tipi de\u011fi\u015fikli\u011fi gibi baz\u0131 de\u011fi\u015fimleri fark edemeyebiliyorlar. Buna ek olarak Google, s\u00fcrekli yeni SERP \u00f6zelliklerini duyuruyor. Bu \u00f6zelliklerden baz\u0131lar\u0131 Featured Snippets, Haberler, Haritalar, Benzer Sorular ve Al\u0131\u015fveri\u015f Sonu\u00e7lar\u0131 gibi sonradan hayat\u0131m\u0131za giren \u00f6zellikler.<\/p>\n

Google\u2019\u0131n bu s\u00fcrekli g\u00fcncellemelerinden anla\u015f\u0131ld\u0131\u011f\u0131 kadar\u0131yla teknoloji devi, art\u0131k sadece bir arama motoru olarak \u00e7al\u0131\u015fmak istemiyor. Kullan\u0131c\u0131lar\u0131n neredeyse her sorusuna cevap \u00fcretebilen, her sorununu \u00e7\u00f6zebilen bir cevap motoru ve hatta adeta bir ya\u015fam ko\u00e7u gibi olmak istiyor. Kullan\u0131c\u0131lar\u0131n basit cevaplar i\u00e7in siteye girmesine bile gerek kalmadan cevab\u0131 \u00f6\u011frenmesi i\u00e7in yeni d\u00fczenlemeler yap\u0131yor.<\/p>\n

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Featured Snippets Nedir?<\/h2>\n

Featured Snippets, s\u0131f\u0131r\u0131nc\u0131 s\u0131ra veya \u0130ngilizce ad\u0131yla position zero olarak adland\u0131r\u0131lan k\u0131s\u0131mda g\u00f6r\u00fclen arama sonucuna verilen isimdir. Aramaya en uygun sonucu bar\u0131nd\u0131ran internet sitesinden verinin cevab\u0131n\u0131 \u00e7eken Google, o cevab\u0131 Featured Snippets alan\u0131nda g\u00f6sterir.<\/p>\n

Featured Snippets\u2019\u0131n yer ald\u0131\u011f\u0131 alana s\u0131f\u0131r\u0131nc\u0131 s\u0131ra veya position zero denilir. Bu \u015fekilde adland\u0131r\u0131lmas\u0131n\u0131n sebebi ise arama sonucunun organik arama sonu\u00e7lar\u0131ndan daha yukar\u0131da g\u00f6z\u00fckmesidir. Featured Snippets 1. s\u0131radaki sitenin de \u00fcst\u00fcnde yani 0. s\u0131rada g\u00f6z\u00fck\u00fcr.<\/p>\n

Featured Snippets birden farkl\u0131 \u015fekilde ortaya \u00e7\u0131kabilir. Paragraf, numaral\u0131 liste, madde i\u015faretli liste, tablo ve Youtube videosu \u015feklinde ortaya \u00e7\u0131kabilmektedir.<\/p>\n

Featured Snippets\u2019da Dikkat Edilmesi Gerekenler<\/h2>\n

Kullan\u0131c\u0131lar veya internet sitesi sahipleri \u015fu noktay\u0131 bilmeli ki, Featured Snippets herhangi bir ki\u015fi taraf\u0131ndan olu\u015fturulamaz, tamamen arama motoru Google\u2019\u0131n insiyatifinde olu\u015fur.\u00a0 E\u011fer sundu\u011funuz bilgi kullan\u0131c\u0131 i\u00e7in daha do\u011fru ve gerekli bir bilgiyse, Featured Snippets alan\u0131nda yer alan bir ba\u015fka site yerine sizin internet sitenizde g\u00f6z\u00fckebilir.<\/p>\n

Yap\u0131lan bir analize g\u00f6re kesin olmasa da internet sitenizin Featured Snippets k\u0131sm\u0131nda \u00e7\u0131kabilmesi i\u00e7in arama sonucunda ilk sayfada olmas\u0131 gerekiyor. Ahrefs 2 milyon Featured Snippets \u00fczerinde yapt\u0131\u011f\u0131 detayl\u0131 analizde sonu\u00e7lar\u0131n ilk sayfada yer alan sitelerden \u00e7ekildi\u011fini fark etmi\u015f. Her ne kadar ilk sayfada olmay\u0131p Featured Snippets k\u0131sm\u0131nda yer almak imkans\u0131z olmasa da oransal olarak d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde \u00e7ok zor oldu\u011fu anla\u015f\u0131lacakt\u0131r.<\/p>\n

Bu konuda bilinmesi gereken bir ba\u015fka detay ise Featured Snippets\u2019da yer alan bilginin dil bilgisi kurallar\u0131na uygun olarak yaz\u0131lm\u0131\u015f olmas\u0131. Kullan\u0131c\u0131n\u0131n anlayamad\u0131\u011f\u0131 i\u00e7erik Google taraf\u0131ndan 0. s\u0131raya \u00e7\u0131kar\u0131lmaz. Bunun yan\u0131nda, Featured Snippets\u2019lar\u0131n do\u011fru formatta olmas\u0131 da gerekir. Tablo olmas\u0131 gereken bir yerde paragraf \u015feklinde yazd\u0131\u011f\u0131n\u0131z i\u00e7eri\u011fin 0. s\u0131rada g\u00f6z\u00fckmemesi normal bir durumdur.<\/p>\n

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Featured Snippets Zararl\u0131 m\u0131?<\/h2>\n

Bu soru kar\u015f\u0131s\u0131nda verilen iki farkl\u0131 cevap bulunuyor. Featured Snippets\u2019\u0131n yararl\u0131 oldu\u011fu s\u00f6yleyen g\u00f6r\u00fc\u015fe g\u00f6re e\u011fer orada yer alabiliyorsan\u0131z bu sayfan\u0131z\u0131n \u00f6nemini ve otoritesini g\u00f6sterir. Bu da marka bilinirli\u011finize \u00f6nemli katk\u0131 yapar.<\/p>\n

Zararl\u0131 oldu\u011funu savunan g\u00f6r\u00fc\u015f ise kullan\u0131c\u0131n\u0131n siteye girmesine gerek kalmadan cevab\u0131 \u00f6\u011frendi\u011fini ve bundan dolay\u0131 trafik kayb\u0131 ve gelirlerinizde d\u00fc\u015f\u00fc\u015f ya\u015fanaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n

E\u011fer Featured Snippets k\u0131sm\u0131nda g\u00f6r\u00fcnen bir i\u00e7eri\u011finiz olup olmad\u0131\u011f\u0131n\u0131 merak ediyorsan\u0131z bunun i\u00e7in SEMrush ve Ahrefs gibi \u00e7evrimi\u00e7i hizmet veren SEO analiz ara\u00e7lar\u0131n\u0131 kullanabilirsiniz. E\u011fer bu hizmetleri alm\u0131yorsan\u0131z veya almak i\u00e7in yeterli b\u00fct\u00e7eniz yoksa manuel sorgulama yoluyla herhangi bir Featured Snippets\u2019ta yer al\u0131p almad\u0131\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmeniz gerekir. Search Console paneli \u00fczerinden en \u00e7ok g\u00f6r\u00fcnt\u00fcleme alan anahtar kelimelerinizi bularak o kelimeler \u00fczerinden aramalar\u0131n\u0131z\u0131 yapabilirsiniz. Manuel sorgulama, elle ve tek tek yap\u0131ld\u0131\u011f\u0131 i\u00e7in zor bir i\u015flem olsa da, pop\u00fcler kelimelerinizi bulup aratarak zamandan \u00f6nemli bir tasarruf sa\u011flam\u0131\u015f olursunuz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google arama sonu\u00e7lar\u0131ndaki yap\u0131s\u0131n\u0131 s\u00fcrekli olarak de\u011fi\u015ftiriyor. Kullan\u0131c\u0131lar, arama sonu\u00e7lar\u0131nda genel \u015fablonda yap\u0131lan de\u011fi\u015fikli\u011fi, zengin i\u00e7erik sonu\u00e7lar\u0131, yaz\u0131 tipi de\u011fi\u015fikli\u011fi gibi baz\u0131 de\u011fi\u015fimleri fark edemeyebiliyorlar. Buna ek olarak Google, s\u00fcrekli yeni SERP \u00f6zelliklerini duyuruyor. Bu \u00f6zelliklerden baz\u0131lar\u0131 Featured Snippets, Haberler, Haritalar, Benzer Sorular ve Al\u0131\u015fveri\u015f Sonu\u00e7lar\u0131 gibi sonradan hayat\u0131m\u0131za giren \u00f6zellikler. Google\u2019\u0131n bu s\u00fcrekli g\u00fcncellemelerinden […]<\/p>\n","protected":false},"author":3,"featured_media":6084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[409],"class_list":["post-6082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir","tag-featured-snippets"],"views":161,"_links":{"self":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/6082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/comments?post=6082"}],"version-history":[{"count":2,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/6082\/revisions"}],"predecessor-version":[{"id":6336,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/6082\/revisions\/6336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media\/6084"}],"wp:attachment":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media?parent=6082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/categories?post=6082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/tags?post=6082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}