{"id":6128,"date":"2021-09-30T15:15:07","date_gmt":"2021-09-30T12:15:07","guid":{"rendered":"https:\/\/www.veridyen.com\/blog\/?p=6128"},"modified":"2021-09-28T23:18:59","modified_gmt":"2021-09-28T20:18:59","slug":"negatif-seo-nedir","status":"publish","type":"post","link":"https:\/\/www.veridyen.com\/blog\/negatif-seo-nedir\/","title":{"rendered":"Negatif SEO Nedir?"},"content":{"rendered":"<p>Arama motoru Google\u2019\u0131n ge\u00e7mi\u015f g\u00fcncellemelerinden birisi olan Penguen g\u00fcncellemesinde negatif SEO tekni\u011fini kullananlar\u0131 memnun edecek baz\u0131 detaylar bulunmaktayd\u0131. Bu g\u00fcncellemeyle beraber baz\u0131 k\u00f6t\u00fc niyetli internet sitesi sahipleri rakip firmalar\u0131 olumsuz etkileyecek baz\u0131 \u00e7al\u0131\u015fmalar\u0131 ba\u015flatmak i\u00e7in harekete ge\u00e7mi\u015fti. Fakat i\u015fin adil taraf\u0131, bir ba\u015fka internet sitesine zarar vermek i\u00e7in uygulanan y\u00f6ntemler onlar\u0131 uygulayanlara kar\u015f\u0131 da \u00e7al\u0131\u015f\u0131yordu. Bu y\u00f6ntemler, anahtar kelimelerdeki s\u0131ralaman\u0131z\u0131 etkilese ve internet sitenize zarar verse dahi korunmak i\u00e7in uygulanabilecek baz\u0131 y\u00f6ntemler de mevcut.<\/p>\n<p>\u0130nternet sitenizi SEO sald\u0131r\u0131lar\u0131ndan koruyabilmek i\u00e7in arama motorundaki s\u0131ralamalar\u0131n\u0131za ve de\u011ferinize zarar veren bu negatif SEO tekniklerine kar\u015f\u0131 nas\u0131l \u00f6nlem alaca\u011f\u0131n\u0131z\u0131 bilmeniz gerekir. Negatif SEO, her internet sitesinin ba\u015f\u0131na gelmeyebilir fakat yine de olas\u0131 bir sald\u0131r\u0131 durumunda neler yap\u0131lmas\u0131 gerekti\u011fini bilmek gerekir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6129 size-full\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-02-negative-seo.png\" alt=\"\" width=\"1025\" height=\"768\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-02-negative-seo.png 1025w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-02-negative-seo-300x225.png 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-02-negative-seo-768x575.png 768w\" sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" \/><\/p>\n<h1>Negatif SEO Nedir<\/h1>\n<p>Negatif SEO, rakip internet sitesinin arama motorlar\u0131ndaki s\u0131ralamas\u0131n\u0131 d\u00fc\u015f\u00fcrebilmek ve sitenin SEO puan\u0131n\u0131 azaltabilmek i\u00e7in o siteye uygulanan, zarar verici ve etik olmayan y\u00f6ntemler i\u00e7eren \u00e7al\u0131\u015fmalar i\u00e7in kullan\u0131lan terimdir. Bu sald\u0131r\u0131lar sonucunda internet sitenizin ald\u0131\u011f\u0131 trafik azal\u0131r, sayfa a\u00e7\u0131l\u0131\u015f h\u0131z\u0131nda yava\u015fl\u0131k \u00f6ne \u00e7\u0131kar ve buna benzer bir\u00e7ok olumsuz durum g\u00f6r\u00fclmeye ba\u015flar. Bu \u00e7al\u0131\u015fmalar y\u00fcz\u00fcnden hem site i\u00e7i hem de site d\u0131\u015f\u0131 SEO de\u011ferleriniz d\u00fc\u015fer ve Google\u2019\u0131n g\u00f6z\u00fcnde de\u011fersiz ve hatta spam bir site olarak i\u015faretlenebilirsiniz.<\/p>\n<p>Negatif SEO \u00e7al\u0131\u015fmalar\u0131nda en \u00e7ok uygulanan y\u00f6ntem, kalitesiz veya spam sitelerden hedef siteye ba\u011flant\u0131lar vermektir. Bu ba\u011flant\u0131lar\u0131n verildi\u011fi siteyle veren sitelerin konu a\u00e7\u0131s\u0131ndan tamamen alakas\u0131z olmas\u0131 tercih edilir. Sitenize verilen bu de\u011fersiz ve spam ba\u011flant\u0131lar\u0131 Google Search Console veya \u00fccretli SEO ara\u00e7lar\u0131 kullanarak takip edebilirsiniz. Negatif SEO \u00e7al\u0131\u015fmalar\u0131nda uygulanan di\u011fer y\u00f6ntemler de \u015funlard\u0131r:<\/p>\n<ul>\n<li>Ald\u0131\u011f\u0131n\u0131z kaliteli backlinkleri kald\u0131rmaya \u00e7al\u0131\u015fmak,<\/li>\n<li>Spam veya kalitesiz sitelerden backlink verilmesi,<\/li>\n<li>\u0130\u00e7eriklerinizi kopyalamak ve ba\u015fka sitelere da\u011f\u0131tmak,<\/li>\n<li>Sahte sosyal medya hesaplar\u0131 ile sitenizin itibar suikasti yap\u0131lmas\u0131,<\/li>\n<li>\u201cEskort\u201d veya \u201cViagra\u201d gibi anahtar kelimeler kullan\u0131larak sitenize backlink verilmesi ve sitenizin bu \u015f\u00fcpheli anahtar kelimelerden dolay\u0131 de\u011fer kaybetmesi i\u00e7in \u00e7al\u0131\u015f\u0131lmas\u0131.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6130 size-large\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-anti-seo-nasil-yapilir-1024x608.jpeg\" alt=\"\" width=\"1024\" height=\"608\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-anti-seo-nasil-yapilir-1024x608.jpeg 1024w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-anti-seo-nasil-yapilir-300x178.jpeg 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-anti-seo-nasil-yapilir-768x456.jpeg 768w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-anti-seo-nasil-yapilir.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h1>Negatif SEO Nas\u0131l Tespit Edilir<\/h1>\n<h2>Ceza<\/h2>\n<p>Sitenize negatif SEO yap\u0131ld\u0131\u011f\u0131n\u0131 tespit etmenizdeki en \u00f6nemli detay sitenizin ceza alm\u0131\u015f olmas\u0131d\u0131r. Trafi\u011finizde ans\u0131z\u0131n ya\u015fanan bir d\u00fc\u015f\u00fc\u015f de bunun habercilerinden olabilir. Zaten internet sitenizin ceza almas\u0131 durumunda Google taraf\u0131ndan mail adresinize bir bildirim yollanmaktad\u0131r.<\/p>\n<h2>Negatif SEO\u2019ya Kar\u015f\u0131 \u00d6nlemler<\/h2>\n<p>\u0130nternet sitenizin ald\u0131\u011f\u0131 backlinkleri Google Search Console \u00fczerinden d\u00fczenli olarak kontrol etmeniz gerekir. Google Web Y\u00f6neticisi Ara\u00e7lar\u0131 \u00fczerinden siteniz k\u00f6t\u00fc ama\u00e7l\u0131 bir yaz\u0131l\u0131m sald\u0131r\u0131s\u0131na u\u011fram\u0131\u015f ise, dizine eklenmesi gereken sayfalar\u0131n\u0131z eklenmemi\u015f ise, ba\u011flant\u0131 sorunlar\u0131 varsa ya da manuel olarak bir ceza ald\u0131ysan\u0131z panel \u00fczerinden size bilgilendirme yap\u0131lacakt\u0131r.<\/p>\n<h2>Backlink<\/h2>\n<p>Sitenize sat\u0131n ald\u0131\u011f\u0131n\u0131z ya da verilen ba\u011flant\u0131lar\u0131 d\u00fczenli kontrol etmeniz faydan\u0131za olabilir. Bazen, k\u00f6t\u00fc niyetli 3. ki\u015filer taraf\u0131ndan sitenize ald\u0131\u011f\u0131n\u0131z kaliteli backlinkler kald\u0131r\u0131lmaya \u00e7al\u0131\u015f\u0131labilir. Bunun i\u00e7in dikkatli olmak ve al\u0131nan backlinklerin takip\u00e7isi olmak gerekir.<\/p>\n<p>Ba\u011flant\u0131 Kontrol Arac\u0131 kullanarak ya da Semrush gibi \u00fccretli se\u00e7eneklerle bu izleme s\u00fcrecini ger\u00e7ekle\u015ftirebilirsiniz. Bu ara\u00e7lar ba\u011flant\u0131lar\u0131n\u0131z\u0131n aktifli\u011fini ve durumunu size g\u00f6sterir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6131 size-large\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-negatif-seo-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-negatif-seo-1024x576.jpeg 1024w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-negatif-seo-300x169.jpeg 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-negatif-seo-768x432.jpeg 768w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-negatif-seo-322x180.jpeg 322w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/09\/veridyen-blog-negatif-seo.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u0130\u00e7erik<\/h2>\n<p>\u0130\u00e7eri\u011finizi korumak ad\u0131na makalelerinize \u00f6zg\u00fcnl\u00fck testi yap\u0131n ve \u00e7\u0131kan sonu\u00e7larda hangi sitelerin o i\u00e7eri\u011fi kopyalad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. \u0130\u00e7eri\u011finizi \u00e7alan siteleri Google\u2019a bildirerek ceza almalar\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<h2>Sunucu<\/h2>\n<p>Sitenizi olas\u0131 DDoS\u00a0 ve siber sald\u0131r\u0131lardan koruman\u0131z gerekir. Bu y\u00fczden, kulland\u0131\u011f\u0131n\u0131z sunucuda DDoS duvar\u0131 olmas\u0131 gelecekteki sald\u0131r\u0131lardan hasars\u0131z kurtulman\u0131z\u0131 sa\u011flayacakt\u0131r veya \u00fccretli olarak sunulan baz\u0131 DDoS ara\u00e7lar\u0131n\u0131 kullanmay\u0131 da tercih edebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arama motoru Google\u2019\u0131n ge\u00e7mi\u015f g\u00fcncellemelerinden birisi olan Penguen g\u00fcncellemesinde negatif SEO tekni\u011fini kullananlar\u0131 memnun edecek baz\u0131 detaylar bulunmaktayd\u0131. Bu g\u00fcncellemeyle beraber baz\u0131 k\u00f6t\u00fc niyetli internet sitesi sahipleri rakip firmalar\u0131 olumsuz etkileyecek baz\u0131 \u00e7al\u0131\u015fmalar\u0131 ba\u015flatmak i\u00e7in harekete ge\u00e7mi\u015fti. Fakat i\u015fin adil taraf\u0131, bir ba\u015fka internet sitesine zarar vermek i\u00e7in uygulanan y\u00f6ntemler onlar\u0131 uygulayanlara kar\u015f\u0131 da \u00e7al\u0131\u015f\u0131yordu. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[431,432,280],"class_list":["post-6128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-negatif-seo","tag-negatif-seo-nedir","tag-seo"],"views":276,"_links":{"self":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/6128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/comments?post=6128"}],"version-history":[{"count":1,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/6128\/revisions"}],"predecessor-version":[{"id":6132,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/6128\/revisions\/6132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media\/6130"}],"wp:attachment":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media?parent=6128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/categories?post=6128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/tags?post=6128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}