{"id":6163,"date":"2021-10-02T11:33:20","date_gmt":"2021-10-02T08:33:20","guid":{"rendered":"https:\/\/www.veridyen.com\/blog\/?p=6163"},"modified":"2021-10-01T23:36:55","modified_gmt":"2021-10-01T20:36:55","slug":"yoast-seo-nedir","status":"publish","type":"post","link":"https:\/\/www.veridyen.com\/blog\/yoast-seo-nedir\/","title":{"rendered":"Yoast SEO Nedir? Ne \u0130\u015fe Yarar?"},"content":{"rendered":"<p>WordPress d\u00fcnyas\u0131na ad\u0131m atacak ki\u015filerin kar\u015f\u0131s\u0131na \u00e7\u0131kacak terimlerden birisi de <strong>Yoast SEO<\/strong>! Peki, <strong>Yoast SEO nedir<\/strong>? Yaz\u0131m\u0131z sayesinde bu konu hakk\u0131nda bilgi alabilirsiniz.<\/p>\n<p>WordPress; internet d\u00fcnyas\u0131n\u0131n \u00f6\u011felerinden birisi! Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re internet d\u00fcnyas\u0131nda yer alan her \u00fc\u00e7 siteden birisi WordPress! Bir ba\u015fka deyi\u015fle, WP altyap\u0131s\u0131 \u00e7ok fazla tercih ediliyor. Bu durumun birden \u00e7ok sebebi var! WordPress\u2019in \u00e7ok iyi bir kullan\u0131c\u0131 deneyimi vaat etmesinin yan\u0131 s\u0131ra fiyat konusundaki avantaj\u0131 ve sistemin a\u00e7\u0131k kaynak olu\u015fu; ciddi avantajlar olarak g\u00f6ze \u00e7arp\u0131yor. Buna ek olarak, WordPress; kendisini devaml\u0131 olarak geli\u015ftiriyor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6164 size-large\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-07303fb46a1363f31c3f7cca5d561e80-1024x853.jpeg\" alt=\"\" width=\"1024\" height=\"853\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-07303fb46a1363f31c3f7cca5d561e80-1024x853.jpeg 1024w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-07303fb46a1363f31c3f7cca5d561e80-300x250.jpeg 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-07303fb46a1363f31c3f7cca5d561e80-768x640.jpeg 768w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-07303fb46a1363f31c3f7cca5d561e80.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Yoast SEO Neden Tercih Edilir?<\/h2>\n<p>Her internet sitesinin SEO \u00e7al\u0131\u015fmas\u0131na ihtiyac\u0131 vard\u0131r. Sekt\u00f6rdeki rakiplerinin \u00f6n\u00fcne ge\u00e7mek ad\u0131na internet sitesi tasarlayan i\u015fletme veya markalar; SEO sayesinde sitenin Google arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda olmas\u0131n\u0131 sa\u011flar. Ancak, SEO; son derece detayl\u0131 bir \u015fekilde yap\u0131lmal\u0131d\u0131r. SEO\u2019nun ba\u015far\u0131l\u0131 olup olmayaca\u011f\u0131n\u0131 etkileyen \u00e7ok say\u0131da husus vard\u0131r. Ayr\u0131ca, WordPress sitelerinin her birisi i\u00e7in de SEO \u00e7al\u0131\u015fmas\u0131 yap\u0131l\u0131r.<\/p>\n<p><strong>Yoast SEO<\/strong>; WordPress sitelerin sayfalar\u0131n\u0131 veya yaz\u0131lar\u0131n\u0131 SEO\u2019ya uygun hale getirir. Bir ba\u015fka deyi\u015fle, internet sitesinin Google arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131na do\u011frudan katk\u0131 sa\u011flar. \u00dccretsiz oldu\u011funu s\u00f6ylemeliyiz. Hatta, WordPress d\u00fcnyas\u0131n\u0131n en pop\u00fcler eklentisidir.<\/p>\n<p><strong>Yoast SEO<\/strong>; \u00fcretilen i\u00e7eriklerin Google \u00e7al\u0131\u015fma prensibine uygun hale gelmesini sa\u011fl\u0131yor. Herhangi bir internet sitesi sahibi; Google\u2019\u0131n istedi\u011fi t\u00fcrden i\u00e7erikler \u00fcretmedi\u011fi takdirde sitesinin Google arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almad\u0131\u011f\u0131n\u0131 g\u00f6recektir. Bir ba\u015fka deyi\u015fle, yapm\u0131\u015f oldu\u011fu t\u00fcm \u00e7al\u0131\u015fmalar bo\u015fa gidecektir. Bu noktada, devreye Yoast SEO girer. Bu eklenti; i\u00e7erik \u00fcreten ancak SEO s\u00fcrecine dahil olmak istemeyen ki\u015filer i\u00e7in birebirdir. Her bir i\u00e7erikte neler yap\u0131lmas\u0131 gerekti\u011fini anlat\u0131r. Bu sayede, \u00fcretilen i\u00e7erikler; Google taraf\u0131ndan anla\u015f\u0131l\u0131r hale gelir.<\/p>\n<p><strong>Yoast SEO<\/strong> eklentisini kurmak olduk\u00e7a basittir. Bu konuda herhangi bir bilgisi olmayanlar bile verilen talimatlar\u0131 uygulayarak s\u00fcreci en k\u0131sa s\u00fcrede tamamlayabilir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6165 size-large\" src=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-yoast-seo-1024x580.png\" alt=\"\" width=\"1024\" height=\"580\" title=\"\" srcset=\"https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-yoast-seo-1024x580.png 1024w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-yoast-seo-300x170.png 300w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-yoast-seo-768x435.png 768w, https:\/\/www.veridyen.com\/blog\/wp-content\/uploads\/2021\/10\/veridyen-blog-yoast-seo.png 1384w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Yoast SEO Nas\u0131l Kullan\u0131l\u0131r?<\/h2>\n<p>WordPress\u2019e bir yaz\u0131 eklenece\u011fi zaman devreye giren bir eklentidir. WP yaz\u0131 edit\u00f6r\u00fcn\u00fcn hemen alt\u0131nda <strong>Yoast SEO<\/strong> i\u00e7in bir alan a\u00e7\u0131l\u0131r. Yoast SEO\u2019yu \u00f6nemli k\u0131lan birden \u00e7ok detay vard\u0131r. Gelin, bu detaylar\u0131n hepsine yak\u0131ndan bakal\u0131m!<\/p>\n<ul>\n<li><strong>Odak Anahtar Kelime<\/strong>: SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n en \u00f6nemli k\u0131sm\u0131n\u0131 anahtar kelime olu\u015fturur. Bu noktada, odak anahtar kelime sayesinde yaz\u0131n\u0131n hangi kelime etraf\u0131nda \u015fekillenece\u011fi ortaya \u00e7\u0131kar. Bir ba\u015fka deyi\u015fle, kullan\u0131c\u0131lar\u0131n Google\u2019da aratacaklar\u0131 hangi kelimenin sonucunda yaz\u0131n\u0131n arama sonu\u00e7lar\u0131nda \u00e7\u0131kaca\u011f\u0131 belli olur. Kullan\u0131c\u0131lar\u0131n en do\u011fru odak anahtar kelimeyi bulmas\u0131 gerekiyor. Bu sayede, SEO puanlar\u0131n\u0131 y\u00fckseltme \u015fans\u0131na da eri\u015firler.<\/li>\n<li><strong>SEO Analizi<\/strong>: \u0130\u00e7eri\u011fin olu\u015fturulmas\u0131 ve odak anahtar kelimenin girilmesinin ard\u0131ndan SEO konusunda birtak\u0131m uyar\u0131lar gelecektir. Bu uyar\u0131lar sayesinde Yoast SEO\u2019nun i\u015flevselli\u011fi ortaya \u00e7\u0131kacakt\u0131r. Bu noktada, birtak\u0131m terimler \u00f6ne \u00e7\u0131kar. <strong>Outbound links<\/strong>; bunlardan birisidir. Bir ba\u015fka deyi\u015fle, herhangi bir i\u00e7erikte di\u011fer sitelere giden bir veya birka\u00e7 link olmal\u0131d\u0131r. Bu husus; yaz\u0131n\u0131n kalitesini g\u00f6sterir. <strong>Internal links<\/strong>; i\u00e7 linklemeyi ifade eder. Bu noktada, i\u00e7erikte sitedeki ba\u015fka sayfalara da link verilmesi s\u00f6z konusudur. Bunun yan\u0131 s\u0131ra, i\u00e7eri\u011fin ilk 50 kelimesinde mutlaka odak anahtar kelime olmal\u0131d\u0131r. \u0130\u00e7erikte g\u00f6rseller olmas\u0131 ciddi bir avantajd\u0131r. Odak anahtar kelimenin uzunlu\u011fu da \u00f6nem ta\u015f\u0131r. Buna ek olarak, odak anahtar kelimenin yaz\u0131 i\u00e7erisinde hangi oranda ge\u00e7ti\u011fi de m\u00fchimdir. Ne \u00e7ok az, ne de \u00e7ok fazla ge\u00e7melidir. \u0130\u00e7eri\u011fin uzunlu\u011funa da bak\u0131l\u0131r. Ortalama 500 kelimeden olu\u015fan bir i\u00e7erik i\u015f g\u00f6r\u00fcr.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>WordPress d\u00fcnyas\u0131na ad\u0131m atacak ki\u015filerin kar\u015f\u0131s\u0131na \u00e7\u0131kacak terimlerden birisi de Yoast SEO! Peki, Yoast SEO nedir? Yaz\u0131m\u0131z sayesinde bu konu hakk\u0131nda bilgi alabilirsiniz. WordPress; internet d\u00fcnyas\u0131n\u0131n \u00f6\u011felerinden birisi! Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re internet d\u00fcnyas\u0131nda yer alan her \u00fc\u00e7 siteden birisi WordPress! Bir ba\u015fka deyi\u015fle, WP altyap\u0131s\u0131 \u00e7ok fazla tercih ediliyor. Bu durumun birden \u00e7ok sebebi var! [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[451,453,452],"class_list":["post-6163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-yoast-seo","tag-yoast-seo-ne-ise-yarar","tag-yoast-seo-nedir"],"views":474,"_links":{"self":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/comments?post=6163"}],"version-history":[{"count":1,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/6163\/revisions"}],"predecessor-version":[{"id":6166,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/posts\/6163\/revisions\/6166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media\/6164"}],"wp:attachment":[{"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/categories?post=6163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veridyen.com\/blog\/wp-json\/wp\/v2\/tags?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}